Design and content guidelines
• Make a site with a clear hierarchy and text links. Every page should be reachable from at
  least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the
  site map is larger than 100 or so links, you may want to break the site map into separate
  pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe
  your content.
• Think about the words users would type to find your pages, and make sure that your site
  actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google
  crawler doesn't recognize text contained in images.
• Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that
  not every search engine spider crawls dynamic pages as well as static pages. It helps to
  keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).


Quality guidelines - basic principles
• Make pages for users, not for search engines. Don't deceive your users or present different
  content to search engines than you display to users, which is commonly referred to as
  "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether
  you'd feel comfortable explaining what you've done to a website that competes with you.
  Another useful test is to ask, "Does this help my users? Would I do this if search engines
  didn't exist?"
Google Guidelines to make quality websites to page ranking and traffic
Google has recommended following guidelines which will help it to find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
When your site is ready
• Have other relevant sites link to yours.
• Submit it to Google at
www.google.com/addurl.html.
• Submit a Sitemap as part of our
 
Google webmaster tools. Google uses your Sitemap to
  learn about the structure of your site and to increase our
  coverage of your web pages.
• Make sure all the sites that should know about your
  pages are aware your site is online.
• Submit your site to relevant directories such as the
  Open Directory Project and Yahoo!, as well as to other
  industry-specific expert sites.
• Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or
  "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and
   violate our
Terms of Service. Google does not recommend the use of products such as Web Position Gold™that send automatic or
   programmatic queries to Google.

For more information, please visit Google page at
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Source -
www.google.com
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